Client

Saigon Union of Trading Coperatives (Saigon Co.op)

Issues:

• Building a new model of foodcourt chain 
• Serving for Vietnamese-style fast food needs 

Requests:

• Brand identity & personality determination
• Brand identity & communication standards system
• Design & visual merchandising standards for foodcourt chain

Work Done:

• Conceptual model, brand positioning & development strategy
• Brand identity system & its communication applications 
• Design & visual merchandising standards for Co.opMart foodcourt chain 

Results:

Brand Identity Guidelines	Brochure
Standee	Other appliances
Glass sample	Bag