Client

Dai Thanh Company

Issues:

• Identitying new prospects for its existing movable ads lighting boxes
• Research on market demand for new substitue products

Requests:

• Assessment of potential market & customer demand for existing movable ads lighting boxes
• Foundation for business strategy & marketing plan

Work Done:

• Research on customer's awareness, interests & desire for each product category & benefits of each product line
• Research on customer demand & conditions for product usage
• Research on price acceptance & cooperation criteria
• Research on possibilities of using other new substitute products
• Reearch on supply chain value

Results:

• Research report

• Market research
• Customer behaviour