Client

Nghia Nipper (Kem Nghia)

Issues:

• Brand image/associattion is more likely related to a mechanical product (commodity)
• Market segment & target customer is undetermined
• Marketing communication channel is undetermined
• Kem Nghia Kem Nghia was unconsciously positioned by consumer

Requests:

• Brand repositioning from mechanical product to female's beauty caring products
• Brand identity & personality determination
• Brand identity & communication standards system

Work Done:

• Brand positioning & development strategy
• Determination of brand marketing communication channels
• Brand identity system & its communication applications

Results:

Transportation	Poster & Product Bag
Stationary Items	Brand Identity System
Product Packaging