Brand Building, Development & Management
We offer a complete package service of brand building & development in every stage of Brand Development Process from market research, brand strategy planning, brand identity design & marketing communication:
- Consumer insights
- Competitor research
- Brand health check & evaluation
- Brand strategy planning, positioning, differentiation, brand development & brand architecture
- Brand naming & registration
- Brand identity & personality
- Brand identity standards & systems
- Integrated marketing communication plan IMC
- Planning & implementation of marketing programs
- Planning & implementation of brand activation programs
- Identification of brand opportunities: new products, new markets, brand expansion, franchise
Case Studies
Branding Consulting Process
Brand Design
Brand design guides all communication channels, marketing materials, even corporate organizational structure & culture while enhancing customer experience & added values.
Our marketing, brand experts and marketing designers work together to create brand identity & communication systems in compliance with brand strategy & personality in a innovative & professional manner (please see Case Studies). We utilize our well-defined creative design process to design brand identity & communication guidelines that ensure most-effective & consistent brand communication at every communication and contact point with customers.
Creative design services include:
- Brand design:
- Logo design
- Brand identity system
- Brand identity & communication guidelines, in particular franchise system
- Brand communication applications:
- Point of sale materials (POSM)
- Print ads: brochure, catalogue, poster...
- 3D architecture designs: showroom, shops, trade fair stands...
- Digital product designs: website, multimedia applications on CD-ROM
Please see more:
